Worked in close proximity to a prominent international record label to design a visual identity system supporting a live performance showcase in Toronto in July of 2025.
Built a mature, minimal aesthetic leaning toward a melodic electronic music based, tailored for the 28–40 demographic.

Deliverables

• Event artwork (poster systems)

• Social rollout (IG static + motion)

• Story + ad variants

• On-site visual continuity

Notes

• Collaboration with touring label/brand

• Resulted in a sold-out show and a return booking for the summer

• Worked with Colorize to refine messaging for a more sophisticated audience

A refined, progressive look that reinforced the boutique positioning of the event series.